What if your sales team always knew who to call next?

Most sales teams don’t have a shortage of prospects.

They have a shortage of actionable intelligence about those prospects.

Your CRM might contain 5,000, 20,000 or 100,000 contacts.

Your email marketing platform knows who’s engaging with campaigns.

Your website analytics know which pages are getting traffic.

Your intent platform may know which companies are researching particular subjects.

Your salespeople have their own calls, emails, notes and opportunity history.

There’s an enormous amount of information.

But every morning, somebody still has to answer:

Who should sales call today?

And then the harder questions:

Why this person?

What are they interested in?

When did they engage?

That’s the problem we built the Easy Button™ Sales Intelligence Engine to solve.

Watch: The Easy Button™ Sales Intelligence System in 7 Minutes

[EMBED YOUR NEW VIDEO HERE]

▶ Easy Button™ Sales Intelligence System — Founder Walkthrough

In the video above, I walk through the entire system—from building and warming an Ideal Customer Profile audience with Prospect Pump™ through scoring buyer behavior with Easy Button™ and ultimately pushing actionable sales intelligence directly into the CRM.

The objective is remarkably simple:

WHO to call.

WHY they’re interested.

WHEN to follow up.

Everything else is plumbing.

The Problem With Traditional B2B Prospecting

Imagine handing your salesperson a list of 10,000 ideal prospects.

You’ve technically given them 10,000 opportunities.

But you’ve also created a huge problem:

Who gets called first?

Traditional outbound sales often answers that question with brute force.

Give salespeople a list.

Start at the top.

Call.

Email.

Leave voicemail.

Follow up.

Move to the next one.

Repeat.

It works—but an enormous percentage of a salesperson’s time gets consumed trying to determine who might actually be interested.

We think software should be doing far more of that work.

Step 1: Prospect Pump™ Builds and Warms the Audience

Sales intelligence isn’t particularly useful without prospects to monitor.

That’s why our overall system can begin with what we call the Prospect Pump™.

The concept is straightforward:

DEFINE YOUR ICP

Who are the companies and people most likely to buy?

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BUILD THE ADDRESSABLE MARKET

Use reputable B2B data sources and your existing prospect data to systematically build that audience.

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INITIAL OUTBOUND

Introduce cold prospects to your company through carefully managed outbound campaigns.

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IDENTIFY ENGAGEMENT

Watch for prospects who begin interacting with your outreach.

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BUILD THE WARM AUDIENCE

Move appropriately engaged prospects into an ongoing marketing and education funnel.

The objective isn’t simply to buy another list.

It’s to progressively create an owned audience of relevant potential customers that you can educate and monitor over time.

Depending on the market, data quality, sending infrastructure and campaign performance, we’ve built workflows capable of progressively adding roughly 6,000–8,000 ICP contacts per month into this broader warm-marketing ecosystem.

That creates the fuel for everything that comes next.

Step 2: Easy Button™ Watches the Buying Signals

Once prospects are in your ecosystem, they start generating behavioral signals.

Some are weak.

Some are strong.

Some become considerably more interesting when they happen repeatedly.

Easy Button™ can ingest signals such as:

Email engagement

Marketing email opens, meaningful link clicks and repeated campaign interaction.

Website behavior

Website visits, repeat visits and the specific pages prospects are researching.

High-intent content

Pricing pages, product pages, demo pages, meeting pages, case studies or other content that matters to your particular sales cycle.

CRM activity

Historical sales interactions, opportunities and other relevant CRM data.

Intent and enrichment data

Depending on the deployment, additional information can potentially be incorporated from platforms such as Apollo, Clay, 6sense and other API-enabled data sources.

Instead of leaving those signals scattered across different platforms, Easy Button brings them into a common scoring environment.

Step 3: Score Buyer Behavior Your Way

This is where the system becomes more than website analytics.

Not every action should have equal value.

Someone opening an email shouldn’t necessarily receive the same score as someone repeatedly visiting a pricing page.

So Easy Button™ uses customizable weighted lead scoring.

A company might decide that:

Email open = weak signal

Meaningful link click = stronger signal

Website visit = stronger

Repeat website visit = stronger again

Pricing page = high intent

Meeting page = high intent

Reply = very high intent

The exact scoring model can be configured around the company’s sales process.

And importantly, the system can maintain that engagement cumulatively over time.

A Single Click Isn’t Sales Intelligence

This distinction is increasingly important.

Email security systems, privacy tools and automated scanners can generate activity that superficially looks like human engagement.

We experienced this ourselves while developing and operating Easy Button.

A giant burst of clicks doesn’t necessarily mean hundreds of people suddenly want to buy something.

That’s why good sales intelligence shouldn’t blindly declare:

CLICK = HOT LEAD

The objective is to identify patterns of meaningful human behavior.

For example:

Email engagement

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Website visit

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Specific service page

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Return visit

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Another content interaction

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High-intent page

Now we’re seeing a behavioral pattern.

Easy Button is designed to become increasingly intelligent about distinguishing useful sales signals from background noise.

Because the objective isn’t more leads.

It’s:

Better reasons to call.

Step 4: Remember What Every Prospect Has Been Looking At

This is one of our favorite parts of the system.

A salesperson shouldn’t simply receive:

🔥 HOT LEAD

They should receive the reason behind the alert.

For an engaged prospect, Easy Button can preserve a recent engagement history such as:

August 27 — 2:14 PM
Visited Sales Intelligence Software page

August 27 — 2:03 PM
Visited HubSpot Lead Scoring article

August 26 — 10:42 AM
Clicked Easy Button email

August 22 — 3:17 PM
Visited Sales Automation page

August 18 — 9:06 AM
Opened CRM Automation campaign

Now imagine making the sales call.

Instead of:

“Hi John, just checking in…”

the salesperson knows John has been researching HubSpot lead scoring and sales intelligence.

That’s context.

And context can create a much better conversation.

Step 5: Push Hot Prospects Into the CRM Automatically

Once a prospect crosses the appropriate engagement threshold, Easy Button can take action.

For example:

Engagement Score: 15+

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Sales threshold crossed

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Create or update CRM opportunity

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Attach engagement intelligence

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Notify assigned salesperson

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🔥 CALL NOW

Instead of requiring the rep to log into another analytics dashboard, the intelligence goes into the workflow they’re already using.

HubSpot, Pipedrive — Or the CRM You Already Use

This is one of the most important differences in how we’ve built Easy Button.

We’re not building another CRM.

We’re building an intelligence layer that connects to the technology you already have.

We’ve built integrations around Pipedrive and now HubSpot CRM, and Easy Button is designed as a platform-agnostic system.

If a modern CRM, email platform, intent-data provider or other sales tool provides the appropriate API or webhook connectivity, there’s a good chance we can connect it.

That means the architecture might look like:

Campaign Monitor / Mailchimp / Other ESP

Website Engagement

Apollo / Clay / 6sense / Other Intent Data

↓

EASY BUTTON™

Capture → Remember → Weight → Score → Prioritize

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HubSpot / Pipedrive / API-Enabled CRM

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🔥 SALES ALERT

That’s what we mean by modular sales intelligence.

No Rip-and-Replace Required

Companies have already spent enormous amounts of time and money implementing sales technology.

We’re not interested in telling a business:

Throw all of that away and move everything onto our platform.

Instead:

Keep the stack you already paid for. Make it smarter.

If you like HubSpot, keep HubSpot.

If your salespeople like Pipedrive, keep Pipedrive.

If your marketing team likes its existing email platform, let’s see if we can connect it.

Easy Button sits between those systems and turns their signals into actionable sales intelligence.

We Can Typically Have the System Running in About a Week

Because we’ve hard-coded the core scoring engine and built Easy Button around modular API connectivity, we’re not starting every implementation from scratch.

For platforms we’ve already connected, implementation can move particularly quickly.

For other modern systems with accessible, well-documented APIs, we can typically configure or build the required connections in about a week, depending on complexity.

The objective isn’t a six-month enterprise software implementation.

It’s:

Connect the data.

Configure the scoring.

Connect the CRM.

Turn on the alerts.

Start learning.

From CRM Dashboard to Sales Weapon

CRMs are incredibly useful.

But ask a salesperson what they love about their CRM and you’re unlikely to hear:

“I just really enjoy looking at dashboards.”

Salespeople want to sell.

They want conversations.

They want opportunities.

They want commissions.

A CRM is primarily a system of record.

We want Easy Button to help turn it into a system of action.

Instead of:

Here are 10,000 people in your CRM.

The salesperson gets:

🔥 These people are engaging right now.

And:

Here’s what they’re looking at.

Here’s when they looked at it.

Here’s their recent history.

Here’s their phone number.

Call them.

That’s a visceral difference.

Prospecting Shouldn’t Consume Most of a Salesperson’s Day

There’s another economic argument behind this.

A business can hire another salesperson.

Then that salesperson can spend a significant portion of their time:

researching accounts,

building lists,

checking CRM records,

looking through old emails,

figuring out who engaged,

deciding who to call,

and manually following digital breadcrumbs.

Or software can do much of the watching, remembering, sorting and prioritizing automatically.

We designed Easy Button to potentially eliminate a substantial portion of that prospecting busywork.

Not the selling.

The busywork surrounding the selling.

Your salespeople still do what humans are best at:

Talk.

Listen.

Understand.

Build relationships.

Solve problems.

Close.

The software helps determine where their attention should go.

Sales Intelligence Should Answer Four Questions

After all of the scoring logic, API integrations, databases and automation are finished, the output should actually become simpler.

Every salesperson should know:

WHO?

Which prospect should I contact?

WHAT?

What are they researching?

WHEN?

When did their engagement happen?

WHY?

Why does this prospect deserve my attention?

That’s our definition of actionable sales intelligence.

Prospect Pump™ + Easy Button™ + Watchtower™

The complete system ultimately has three jobs.

Prospect Pump™

Build and warm the audience.

Create a growing pool of relevant potential buyers who know who you are.

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Easy Button™

Find who’s heating up.

Capture behavior, remember engagement, apply weighted scoring and identify the prospects generating meaningful signals.

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Watchtower™

Show what’s working.

Give leadership visibility into engagement, pipeline activity, scoring performance and the overall health of the sales engine.

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SALES

Talk to the right people.

That’s the complete loop.

What Does Easy Button™ Cost?

Our goal is to make this accessible to small and midsized sales organizations that want sophisticated sales intelligence without building a large internal RevOps infrastructure.

Easy Button™ deployments currently start around $1,000/month.

More complex implementations generally run approximately $1,000–$1,500/month, depending on the systems, integrations and scoring requirements involved.

That’s often considerably less than the fully loaded cost of adding another salesperson.

And the objective isn’t to replace your sales team.

It’s to give the people you already have more leverage.

Put Your Existing Pipeline to the Test

We’re confident enough in the system that we’re making our initial deployment offer extremely simple.

🔥 Easy Button™ Produces Actionable Hot Leads From Your Existing Pipeline in 30 Days — or You Don’t Pay.

We’ll connect the appropriate sales and marketing systems.

Configure your behavioral scoring model.

Start capturing the signals.

Push the intelligence into your CRM.

And show your salespeople which existing prospects deserve attention.

If the system can’t surface actionable sales intelligence from the pipeline and audience you already have during the first 30 days:

Your first month is free.

Stop Hunting. Start Selling.

Your prospects are already researching.

They’re already reading.

They’re already clicking.

They’re already returning to your website.

They’re already generating signals.

The problem is that most salespeople can’t see the entire story.

Easy Button™ connects it.

So your sales team can stop asking:

“Who should I call today?”

And start seeing:

WHO. WHY. WHEN.

▶ Watch the 7-Minute Easy Button™ Walkthrough

🔥 See What Easy Button Can Find in Your Existing Pipeline

Crush It Sales Automation

Modular. Platform agnostic. Built around the technology your team already uses.