We’re Building the E-Moto Market — Let’s Electrify Powersports Faster ⚡
We’ve helped move the bikes.
We’ve helped distribute the bikes.
We ride the bikes.
Now we want to help make the market for them a hell of a lot bigger.
At Crush It Sales Automation, we’re putting our technology, sales experience, GTM infrastructure and resources behind something we genuinely believe in:
Accelerating the electrification of powersports.
And we’re not starting from zero.
Our sister company, Easy Logistics Management, currently handles North American distribution for Bonnell electric motorcycles and has worked with electric powersports brands including CAKE, Drill One, Electric Motion and EZRaider electric ATVs.
We’ve seen this industry from the inside.
The products. The logistics. The inventory. The dealers. The distribution challenges. The GTM challenges.
And most importantly:
We’ve seen how freaking good the products have become.
I ride an E Ride Pro 2.0.
My son rides a Rawrr Mini Mantis.
We don’t need a focus group to tell us these things are fun.
We ride this shit.
And we think a hell of a lot more people would ride electric motorcycles if they had the opportunity to see one, ride one and buy one.
That’s the opportunity we want to attack.
The E-Moto Market Should Be Bigger Than It Is Today
There are some incredible electric motorcycles being built right now.
But building a killer product and creating a massive market for that product are two completely different problems.
One of the biggest opportunities we see is distribution.
Electric motorcycle manufacturers naturally pursue traditional motorcycle and powersports dealers.
Of course they should.
But we don’t think the opportunity stops there.
What if we make the dealer market itself bigger?
An electric motorcycle could make perfect sense inside a traditional motorcycle dealership.
But what about an e-bike retailer?
A UTV or side-by-side dealership?
A PWC or marine dealer?
An RV dealership serving customers traveling around the country looking for lightweight transportation and adventure?
An outdoor recreation retailer whose customers already spend money pursuing fun?
These businesses serve customers who already love some combination of:
Adventure. Performance. Technology. Mobility. Recreation. And cool shit with motors.
Sounds like a pretty interesting market for e-moto to us.
So We’re Building It.
We’ve begun systematically mapping the North American dealer market and the people responsible for deciding what gets sold on those showroom floors.
Today we’ve already identified:
1,200+ POWERSPORTS DEALER DECISION-MAKERS
And we’re just getting started.
Over the next 45–60 days, we’re working toward mapping thousands of relevant dealer decision-makers throughout the United States and Canada.
Not simply the obvious dealers.
We’re deliberately exploring the adjacent channels capable of expanding the addressable market for electric powersports.
Motorcycle & Powersports
E-Bike
UTV / Side-by-Side
Marine / PWC
RV
Adventure & Outdoor Recreation
And wherever else we discover a logical path to putting these products in front of more riders.
We’re not waiting for the market to get bigger.
We want to help make it bigger.
But Identifying the Market Is Only Step One.
We’re not interested in simply handing manufacturers a giant database and saying:
“Good luck.”
That’s not the product.
The real opportunity is building a GTM engine around the market.
We want to help manufacturers systematically:
EXPAND the addressable dealer universe.
EDUCATE traditional and non-traditional dealers about the opportunity.
ENGAGE more of that market.
MEASURE how companies respond.
IDENTIFY meaningful buying signals.
PRIORITIZE the dealers demonstrating interest.
And ultimately tell a salesperson:
CALL THIS COMPANY NEXT.
That’s where Crush It Sales Automation comes in.
Prospect Pump™ Builds the Market
Most sales teams have limited time.
They can’t research every possible dealer, understand every adjacent channel and simultaneously stay in front of thousands of potential partners.
So we’re building infrastructure around that problem.
Our Prospect Pump™ is designed to help systematically build and activate the addressable market over time.
Instead of thinking:
“Who can we sell to this week?”
We want manufacturers thinking:
“How much of our potential North American market can we systematically reach, educate and develop over the next 12 months?”
That’s a much bigger question.
And potentially a much bigger business.
Easy Button™ Finds the Signal
Reaching the market is only half the problem.
Because eventually someone does something interesting.
They engage.
They click.
They visit.
They come back.
They explore a product.
They read about distribution.
They look at dealer information.
They demonstrate interest.
And that’s when our Easy Button™ Sales Intelligence Engine becomes valuable.
Instead of treating thousands of potential dealers exactly the same, Easy Button helps surface:
Who’s engaging.
What they’re engaging with.
What they’re looking at.
When they’re coming back.
Which organizations are demonstrating stronger intent.
And ultimately:
WHO SHOULD SALES TALK TO NEXT?
That turns marketing activity into sales intelligence.
Then We Follow the Hell Up.
This is where we think a ridiculous amount of potential revenue gets lost.
Someone demonstrates interest.
A deal gets created.
A salesperson gets busy.
A week passes.
Then two.
Then thirty days.
And the opportunity quietly disappears.
We’re building agentic sales-management workflows around Easy Button to help prevent that.
When meaningful engagement occurs, the objective isn’t simply to record it.
It’s to do something about it.
Research the opportunity.
Give sales context.
Prioritize the strongest signals.
Follow up.
Re-engage.
And make sure potentially valuable dealer opportunities don’t quietly die because everyone got busy.
NO DEAL LEFT BEHIND.™
The Whole Thing Is Pretty Simple.
WE EXPAND THE MARKET.
WE EDUCATE THE MARKET.
WE FIND THE SIGNAL.
WE HELP YOUR TEAM ACT ON IT.
YOU BUILD KICK-ASS BIKES AND CLOSE DEALERS.
That’s our version of:
BRING THE MARKET TO YOU.™
Why Are We Investing Our Own Resources Into This?
Because this isn’t some random SaaS vertical we picked because a spreadsheet said the TAM looked good.
We actually give a shit about this industry.
Easy Logistics has spent years supporting electric powersports brands.
We’re currently helping distribute Bonnell motorcycles across North America.
We’ve worked with CAKE.
We’ve worked with Drill One.
We’ve worked with Electric Motion.
We’ve worked with EZRaider electric ATVs.
We’ve dealt with the real-world side of getting these products where they need to go.
And then we go home and ride them ourselves.
That gives us a somewhat unusual combination:
DISTRIBUTION EXPERIENCE.
POWERSPORTS EXPERIENCE.
20+ YEARS OF SALES + GTM EXPERIENCE.
SALES INTELLIGENCE TECHNOLOGY.
AUTOMATION.
AND A GENUINE DESIRE TO SEE THIS CATEGORY EXPLODE.
So instead of sitting around talking about the future of electric powersports…
we’d rather help build it.
1,200+ Today.
Thousands in Our Sights.
45–60 Days.
And that’s only the beginning.
We’re looking for a small number of ambitious electric motorcycle and electric powersports manufacturers that believe the North American market can be substantially larger than it is today.
Companies that don’t simply want another marketing agency.
Companies that want a partner willing to help expand the market itself.
If you’re one of them, let’s talk.
LET’S ELECTRIFY POWERSPORTS FASTER. ⚡
WE BUILD THE MARKET.
YOU BUILD THE BIKES.
LET’S GET A HELL OF A LOT MORE PEOPLE RIDING THEM.
Jeremy Curran
Founder | Crush It Sales Automation
Bring the Market to You™